Responsible for optimizing website content, improving search engine rankings, and increasing organic traffic through keyword research, on-page & off-page SEO, and technical SEO. Build high-quality backlinks, analyze performance using SEO tools, and fix technical issues to enhance site visibility. Staying updated with Google algorithm changes and industry trends is crucial for success.
Expertise in SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush), keyword research, on-page & off-page SEO, and technical SEO (site speed, mobile optimization, schema markup). They must also understand HTML, CSS, link-building, competitor analysis, and Google algorithm updates to improve search rankings.
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